Category Winner

E-Commerce Experience

PetSmart

E-commerce Expansion Program
At PetSmart, our mission is to help bring pet parents closer to their pets. One of the ways we took this mission to heart was by expanding PetSmart.ca’s delivery preference by including a Ship to Home option. We wanted to provide pet parents with more ways to get the essentials for their pets. Pet parents could rest assured their pet’s necessities would arrive at their door within 1-2 days, giving them more quality time together.

Environmental Leadership

IKEA Canada

Sell Back Program
IKEA Canada launched its national Sell-Back Program to create a more sustainable and affordable shopping experience for Canadians. The new service enables customers to apply to sell their gently-used IKEA products back to the retailer, in exchange for store credit. IKEA will in turn give the product a second-life through resale or donation – one of the many ways the company is supporting its commitment to be a fully circular business by 2030. A benefit of the IKEA Family loyalty program – the new service has seen an enthusiastic response from customers looking to capture value for their existing products, with more than 11,700 sell-back submissions online in less than four months.

Health, Safety and Wellness

Walmart Canada

What's Your Why? - Sparking Up Safety Culture @ Walmart

In-Store Experience and Design

Andrew Peller Limited

The Wine Shop and Tasting Room: Welcome to Wine Country
The Wine Shop and Tasting Room at Upper Canada Mall is located inside Market & Co, an indoor merchant-style, artisan, city-market. The store design and experience focus on customer experience first with winery-like tasting experiences, a sit-down tasting bar and mobile wine bar to entice customers to learn more about the world of Ontario wine. The feeling in the store is that great wines should be experienced, not simply sipped.

In-Store Experience and Design

Staples Canada

The Working & Learning Store
On January 10, 2019, Staples Canada unveiled its first new concept store in Canada located at 375 University Avenue in the heart of downtown Toronto. This store offers a completely new inspirational experience for customers, featuring over a thousand new products, a next-level Solution Shop with marketing services, a dedicated space for community events and guest speakers, a Mos Mos Coffee location and the first Staples Studio, an innovative 4,500 sq. ft. coworking space.

In-Store Merchandising

Canadian Tire

Hockey Pro Shop
To continue to be a market leader in the retail space and garner a new customer base, Canadian Tire Corporation (CTC) tapped into an existing owned retail banner to offer unique products and services. World-class hockey assets from Pro Hockey Life (PHL) merged with Canadian Tire Retail (CTR) to create the PHL Pro Shop concept. PHL Pro Shops launched in 31 CTR stores in the fall of 2018 and offer a compelling and authoritative in-store experience. By selecting the best of PHL’s offerings to complement CTR’s customer base and brand, the Store Design team created a differentiated and elevated experience to set CTC apart from competitors and attract a new customer.

Loss Prevention

London Drugs Limited

Enterprise Loss Prevention for Omni-Channel Retail
The London Drugs Limited Loss Prevention team has developed an exciting new way to provide superior Loss Prevention across our omni-channel retail enterprise. An industry first, our Loss Prevention Response Centre is a confluence of services and technology. This trail-blazing initiative has improved profitability, safety, and customers’ overall shopping experience both online and in-store.

Omni Channel

Best Buy Canada

Best Buy Canada's Total Retail Revolution
As an omnichannel leader in the Canadian retail landscape, our obsession is around our customers, because what matters to our customers matters to us. Our vision is to enhance the lives of Canadians through technology, and we want them to get that technology in a complete, consistent, and convenient way, regardless of how they choose to shop or interact with us. Today’s customers expect a retail experience that frees rather than confines them by being integrated across all points of interaction. That’s why our Total Retail approach is silo-free, delivering a seamless omnichannel experience across all our touchpoints.

Philanthropic Leadership

Lowe's Canada

Lowe's Canada Heroes Campaign
Last September, Lowe's Canada launched its national Heroes Campaign. For the first time, every Lowe’s, RONA, and Reno-Depot corporate store across the country collected donations to help a local non-profit organization or public school of its choosing fulfill its missions or carry out a specific project. Lowe’s Canada matched 50 percent of all funds raised through the in-store campaign, up to a maximum of $2,000 per store. Several employees also rolled up their sleeves and volunteered with their chosen organization to make a tangible difference in their community. In total, thanks to our customers generosity, our employees’ engagement and the corporate match, more than $1,123,000 were raised to the benefit of 269 organizations across Canada.

Philanthropic Leadership

Sobeys Inc.

Sobeys Inc. Contribution of Special Olympics Canada 2018 Summer Games
At Sobeys, we believe there is a strong connection between food, family and sport. Partnering with organizations like Special Olympics Canada allows us to celebrate and nurture that connection across Canada.With the 2018 National Special Olympics Summer Games taking place just down the road from Sobeys’ head office in Stellarton, we knew this was a unique opportunity to stand beside Special Olympics, amplifying and celebrating our national partnership. And that’s just what we did. The employee engagement, positive customer and community response, and most importantly, feedback from Special Olympics was overwhelmingly positive and incredibly special.

Pop-Up Experience and Design

LCBO

LCBO Pop-Up Experience
In 2017, the LCBO did something it’s never done before: launched a pop-up experience. The LCBO wanted to create a remarkable shopping experience for our customers so we transformed a high-traffic location in downtown Toronto into a hybrid event space, sophisticated bar and one-of-a-kind retail shop from September until the end of December. Customers enjoyed a one-on-one elevated level of service, in which they were invited to sip, shop, learn, and be inspired to explore our products.

Pop-Up Experience and Design

Purolator Inc.

Purolator Mobile Quick Stop Truck
Purolator introduced a new Mobile Quick Stop service – the first of its kind in Canada – to provide consumers, online retailers and businesses exceptional convenience and customer service when delivering to and picking up packages in city centres during the holiday season. Ten Mobile Quick Stop trucks took up residence in four of Canada’s busiest cities to serve as convenient package pickup spots for shipments that aren’t left on doorsteps. The Mobile Quick Stops are located close to residents’ homes and places of work and were open evenings, when consumers are more likely to have the time to pick up packages.

Retail Marketing

Kitchen Stuff Plus

Cutting Through the Competition: How Kitchen Stuff Plus becomes the go-to destination for ZWILLING J.A. Henckels
Kitchen Stuff Plus is a leading Canadian housewares discount retailer that has been voted one of the best places to shop again and again. Twice a year, working in close collaboration with one of our largest vendor partners, ZWILLING J.A. Henckels, we host a major promotional campaign on all ZWILLING J.A. Henckels and Henckels International brand products. As a major long-standing campaign at Kitchen Stuff Plus the Marketing team worked hard to revamp this years campaign and made it the BIGGEST.SALE.EVER!

Retail Marketing

Federated Co-operatives Limited

Investing in your Legacy
Co-op was made over 90 years ago. Not by a person in a room, or a giant company that is someplace our members have never been. It was made in western Canada, made by us. This was “the big idea” behind an omni-channel campaign to pull back the curtain and put the spotlight on the people and places that help produce the high-quality CO-OP® products available at Co-op Food Stores, Gas Bars and Cardlocks across Western Canada.The “Made By Us” campaign is all about Co-op’s partnership with local producers and our commitment to quality and transparency in product sourcing. We have many great stories to tell about our grower and manufacturing partners and the passion they put into making these exceptional quality products. This campaign is also an opportunity to showcase the ever-growing selection of store brands found across all Co-op businesses. From food to fuel, they are made by us.

Talent Development

Cannabis New Brunswick

Cannabis New Brunswick (CNB) Training Program
The Cannabis NB (CNB) Training Program successfully developed over 300 new team members, from management to customer experience representatives (CERs), for the launch of legalized recreational cannabis. One of the objectives of our talent development program was to prepare team members to responsibly retail a product that was still illegal and had no firm legalization date. Our ambitious, bilingual training program was based on four pillars: cannabis product knowledge, safe and responsible consumption, GUIDE Customer Service Model and store processes and systems, while aligning with our social responsibility and safety mandate. As a world class retailer, our other objective was to create an environment in which our customers are comfortable coming into our stores for the shopping experience and confident that we are able to give them the right and best information for their many and varied occasions.