In light of the current state of our community and retailers’ priorities being focused on the activities related to COVID-19, we have made the decision to cancel the 2020 Excellence in Retailing Awards program.

We take pride in honoring the very best in retail, innovation, and creativity every year. We want to ensure RCC and the industry is prepared to celebrate and honor the community to the fullest. We will explore how we can celebrate the hard work produced in 2019 and 2020 in the coming months.

Stay on top of the COVID-19 developments by regularly visiting RCC's COVID-19 update page.

The Pop-Up Experience and Design Award recognizes a retailer or corporate brand entity that demonstrates an innovative, original and visually enticing in-store or out of store experience with the goal of increasing brand awareness, testing a new store concept and/or driving sales to an existing location.   Whether it is a new store with a new design/layout concept, an existing store that has been completely renovated or the implementation of strategies which may include but not limited to design, unique site location and/or social media promotions. The Pop-Up Store experience may also include the development of the exterior of the space, which could be a store, kiosk, event or promotion activation would also include the interior design of the space.  The Pop-Up Experience should incorporate corporate branding and target market needs into the design/layout and demonstrate how this design/experience has driven sales, increased brand awareness and/or increased consumer engagement regarding the retailer or corporate brand entity. 

Content Requirements for Case Study:

Introduction (100 Words)

Please include the following in your response:

  • Name of retailer or corporate brand entity
  • Name & location of pop-up experience & design
  • Name of interior designer/architect/partner/supplier (if applicable)
  • Summary of pop-up store experience & design initiative

Needs and Objectives (300-500 Words) - 20%

Please include the following in your response:

  • Discuss the needs of the initiative
  • A complete description of the initiative’s target market
  • Describe the objectives of the initiative

Program Details & Results (600-1000 Words) - 70%

Please include the following in your response:

  • Outline the creative execution of the Pop-Up experience & design from concept to completion
  • Demonstrate that the initiatives deployed were innovative, visually enticing and engaged consumers. Explain how the retailer or corporate brand entity resonated with the consumer increased brand awareness and/or drove sales to the location through other marketing strategies such as websites or social media. 
  • Describe how the retail or corporate entity, traffic flow, target market needs, etc. were incorporated into the experience & design and how they ultimately aided in achieving the initiatives goals.
  • Describe the material or elements used in each component of the design and how the design was consistent with the overall brand image.
  • Explain the collaboration of both internal and external stakeholders.
  • Describe the details of the location for the pop-up experience and should the location not be a traditional in-mall or in store experience, what additional permitting or requirements were needed to achieve the end results.
  • Outline the resources, budget and timelines assigned to the initiative. Explain how these resources were effectively used, budget targets maintained and timelines achieved.
  • Describe how the initiative was to be evaluated and if the plan met the assessed needs, if all components were delivered and if the overall objectives were achieved.
  • Elaborate on any other elements that you would like to highlight about the initiative

Supporting Evidence: 10%

Provide creative examples including visuals and descriptions.

Formatting Requirements for Case Study:

  1. Title Page (Must include Award Category, Name of Company and Title of Submission)
  2. Table of Contents
  3. Content Pages
    • Introduction
    • Needs and Objectives
    • Program Details & Results
  4. Appendices (if applicable) and Supporting Evidence with description