In light of COVID-19, we are focusing all efforts on helping retailers navigate this crisis.

While we have temporarily switched gears, please rest assured that activities related to the Excellence in Retailing Awards. We will reassess the situation in late April and advise you of the adjusted timelines.

Stay on top of the COVID-19 developments by regularly visiting RCC's COVID-19 update page.

The In-Store Experience & Design Award recognizes a retailer that demonstrates an innovative, original and visually enticing in-store experience & design layout. Whether it is a new store with a new design/layout concept, an existing store that has been completely renovated or the implementation of new technologies and tactics that add new value to the in-store shopping experience, the impact on the success of the retailer must be demonstrated. The in-store experience & design could include development of the exterior of the store (including store front materials, windows, doors, signage etc.) and/or the interior of the store (including flooring, walls, ceilings, lighting, fixtures, equipment, displays, programming etc.) or improved layout design and traffic flow. The new experience & design should incorporate store branding and target market needs into the design/layout. It should also show that the optimum shopping experience for its customers has been achieved by the in-store experience & design.

Content Requirements for Case Study:

Introduction (100 Words)

Please include the following in your response:
  • Name of retailer
  • Name & location of in-store experience & design
  • Name of interior designer/architect/partner/supplier (if applicable)
  • Summary of in-store experience & design initiative

Needs and Objectives (300-500 Words) - 20%

Please include the following in your response:
  • Discuss the needs of the initiative
  • A complete description of the initiative’s target market
  • Describe the objectives of the initiative

Program Details & Results (600-1000 Words) - 70%

Please include the following in your response:
  • Outline the creative execution of the new store experience & design from concept to completion
  • Demonstrate that the initiatives deployed were innovative, visually enticing and engaged consumers. Explain how they improved the customer experience and impacted the retailer.
  • Describe how the store brand, traffic flow, target market needs, etc. were incorporated into the experience & design and they ultimately aided in achieving the initiatives goals.
  • Describe the material or elements used in each component of the design and how the design was consistent with overall brand image.
  • Explain the collaboration of both internal and external stakeholders. Describe the impact the initiative had on all stakeholders (e.g. internal team collaboration, improved supplier relations).
  • Outline the resources, budget and timelines assigned to the initiative. Explain how these resources were effectively used, budget targets maintained and timelines achieved.
  • Describe how the initiative was to be evaluated and if the plan met the assessed needs, if all components were delivered and if the overall objectives were achieved.
  • Elaborate on any other elements that you would like to highlight about the initiative 

Supporting Evidence: Judged- 10%

Provide creative examples including visuals and descriptions.

Formatting Requirements for Case Study:

  1. Title Page (Must include Award Category, Name of Company and Title of Submission)
  2. Table of Contents
  3. Content Pages
    • Introduction
    • Needs and Objectives
    • Program Details & Results
  4. Appendices (if applicable) and Supporting Evidence with description