Judges are hand selected volunteers from retail members, suppliers and key media sources. The Judging process is a critical step, and procedures and guidelines are put in place to ensure that submissions are evaluated fairly. Judges are provided with specific criteria by which they are to evaluate each submission and category.
- Scoring focuses on the projects innovation, originality and program results.
- A panel of subject matter expert judges reviews each application within the category.
- All scores per submission are then combined to reveal the overall winner.