RETAIL COUNCIL OF CANADA
Excellence in
Retailing Awards
Awards Gala tomorrow: June 2, 2026
Celebrate your work.
Acknowledge your team.
Each year, the Excellence in Retailing Awards (ERA) recognize the industry game changers that go above and beyond to serve their customers and push Canada into the future of retail.
Awards Gala: A Night to Celebrate Your Team
Revel in industry-wide recognition of your work, celebrate with your colleagues in person, and make new connections. Guests enjoy a cocktail reception, a delicious dinner, and inspiring awards ceremonies.
2026 FINALISTS
Holiday TEDDY Campaign
Lindt & Sprungli (Canada)
Holiday TEDDY Campaign
Lindt & Sprungli (Canada)
The Lindt Christmas Holiday campaign 2025 aimed to boost store traffic and sales by spotlighting Milk LINDOR Truffles, Christmas TEDDY, and Champs Elysees Pralines. With immersive décor, giant teddy statues, and creative product displays, the campaign drew both new and returning holiday shoppers. By offering premium chocolates in a festive setting, Lindt established itself as the go-to destination for memorable seasonal gifts and experiences, reinforcing its reputation for quality and holiday magic.
Bar Down Blast: Western Family x Vancouver Canucks Ice Cream
Pattison Food Group
Bar Down Blast: Western Family x Vancouver Canucks Ice Cream
Pattison Food Group
When hockey culture meets the freezer aisle, something special can happen. Save-On-Foods and the Vancouver Canucks brought their partnership to life with Bar Down Blast, a cobranded Western Family ice cream launched through fan voting, mascot-led moments, and unforgettable in-arena reveals. From centre ice to store freezers, the flavour became a fan favourite, delivering standout sales, soaring brand recall, and high-energy engagement across Canucks Nation.
The Unreal Deal
Save-On-Foods
The Unreal Deal
Save-On-Foods
For more than a decade, Darrell’s Deals was Save-On-Foods’ trusted weekly promotion, delivering strong value and building deep brand loyalty. With the retirement of Darrell Jones in February 2025, Save-On-Foods saw an opportunity to modernize the platform and better connect with families, leading to the launch of Unreal Deal. Designed to carry the legacy forward in a fresh, energetic way, Unreal Deal reinforces one clear message: the deal is on at Save-On-Foods.
Supporting Canadian Farmers with Ducks Unlimited Canada
Loblaw Companies Limited
Supporting Canadian Farmers with Ducks Unlimited Canada
Loblaw Companies Limited
Loblaw Companies Limited has partnered with Ducks Unlimited Canada to support the vital work of farmers and ranchers across Canada. Together, the partnership aims to advance sustainable food systems by implementing practical, sustainable farming solutions.
Reverse Logistic Program For Hangers
La Vie en Rose
Reverse Logistic Program For Hangers
La Vie en Rose
La Vie en Rose Group launched a reverse logistics program that keeps merchandise hangers in circulation across our retail network rather than treating them as single‑use. The program advances circularity, reduces waste, and lowers our environmental footprint, while contributing to our community through inclusive employment.
With All Our Hearts: Turning National Pride into Purpose, Partnership, and Performance
Hillberg & Berk
With All Our Hearts: Turning National Pride into Purpose, Partnership, and Performance
Hillberg & Berk
Through the With All Our Hearts campaign, Hillberg & Berk reimagined how Canadians could show up for Team Canada. With a collection designed to be worn, shared, and gifted, the campaign transformed national pride into personal identity. The result was a powerful blend of storytelling and retail performance, generating over $1M in sales and strengthening Hillberg & Berk’s position as a Canadian, purpose-driven brand.
Urban Focused Assortment for Small Format Success
Walmart Canada
Urban Focused Assortment for Small Format Success
Walmart Canada
Walmart Canada’s Port Credit store showcases how disciplined merchandising can deliver big‑store capability within an urban format less than half the size of a traditional Supercentre. Through curated assortment, intentional adjacencies, elevated fixtures, and omni‑enabled decision points, the store maintains clarity, confidence, and perceived completeness at Everyday Low Price. The result is a scalable, merchandising‑led model designed for modern urban shoppers.
New Yorkdale Shopping Centre Boutique
Nespresso Canada
New Yorkdale Shopping Centre Boutique
Nespresso Canada
Nespresso Canada opened our newly rennovated boutique in Yorkdale Shopping Centre in March 2025. This elegant space is the latest concept design by the Nespresso global retail design team in Milan, executed by DK Studio Architects. Our in-store experience centers on tastings at the Coffee As An Art (CAAA) bar, where customers engage with coffee specialists while savoring premium blends. This initiative aims to redefine the retail coffee experience, transforming each visit into a memorable event that highlights our commitment to quality and sustainability.
Eliminating Single-Use Packaging Program
La Vie en Rose
Eliminating Single-Use Packaging Program
La Vie en Rose
In summer 2023, la Vie en Rose Group eliminated single‑use shopping bags from all la Vie en Rose banner stores across the country, regardless of municipal packaging regulations. This operational shift was designed to drive a fundamental behavioural change, encouraging customers to transition toward “bring-your-own” and reuse practices.
World Cup In-Store Activation
SportChek
World Cup In-Store Activation
SportChek
SportChek, in partnership with adidas, delivered a destination-led World Cup experience that elevated the in-store journey through high-impact visual merchandising and key activations at the front of store and throughout. Designed as a scalable system, the program translated a global sporting moment into impactful visual storytelling, deliberate product adjacencies, and consistent execution across multiple store formats.
LCBO's Pathways to Success - Transforming the New Manager Experience
LCBO
LCBO's Pathways to Success - Transforming the New Manager Experience
LCBO
Pathways to Success is the LCBO’s onboarding experience that prepares new Store Managers to lead with confidence, connection, and capability from day one. The program combines eLearning, in-person training, hands-on application, mentorship and ongoing reinforcement to create a consistent and clearly structured learning journey. It unifies leadership development, operational excellence, and LCBO values into one experience that supports every new manager across the province. Pathways to Success is building strong leaders who elevate performance, culture, and the customer experience.
Meet Rose: The AI Assistant Bringing In-Store Service to Online Shopping
La Vie en Rose
Meet Rose: The AI Assistant Bringing In-Store Service to Online Shopping
La Vie en Rose
To enhance the digital shopping experience and replicate the personalized service of in-store associates online, la Vie en Rose implemented Rose, an AI-Powered Shopping Assistance chatbot. This delivers personalized, omnichannel assistance that reduces friction in the buying journey, improves satisfaction, increases engagement and conversion, and creates a more interactive, customer-centric e-commerce experience.
Save-On-Foods Zero Food Waste Initiative
Pattison Food Group
Save-On-Foods Zero Food Waste Initiative
Pattison Food Group
Save‑On‑Foods’ Zero Food Waste Initiative is a national leader in managed food rescue, diverting more than 91% of food and organic material from landfill through prioritized donations, support for small farms, and composting as a last resort. Powered by a data‑driven model across all stores, the program avoids at least 34,000 metric tonnes of CO₂ annually, conserves freshwater, and provides more than 15 million meals each year—demonstrating how strong partnerships and disciplined operations can turn surplus food into lasting community and environmental value.
Real Sleep Campaign
IKEA Canada
Real Sleep Campaign
IKEA Canada
To prove IKEA Canada’s mattress quality, we launched the Real Sleep campaign – a clever, multi-layered effort challenging the idea that a great night’s sleep comes with a premium price tag. We started by capturing attention with late-night DMs targeting people up scrolling when they should have been sleeping and later proved our comfort in the most convincing way possible: real people, caught on camera, talking in their sleep. The campaign resonated with Canadians, driving visitation and sales while cementing IKEA as a credible destination for high-quality, affordable mattresses.
Redefining the Appliance Retail Experience
Corbeil Appliances
Redefining the Appliance Retail Experience
Corbeil Appliances
Corbeil Appliances’ enhanced in-store experience and design initiative as expressed through our new concept stores in Boucherville and St-Hubert, Quebec. Created with NoBrainer Agency, Dyda Architecture, Léger Market Research, and appliance manufacturer partners, the concept transforms appliance shopping from a traditional showroom into an immersive, customer-centered environment. Through a modular layout, persona-led merchandising, realistic kitchen vignettes, consultative signage, interactive digital tools, and hands-on testing in “The Lab,” we created a store experience that is more engaging, more intuitive, and more aligned with customer needs—while reinforcing Corbeil’s position as a specialist in home appliances.
Proudly Canadian Shopping Experience
Well.ca
Proudly Canadian Shopping Experience
Well.ca
In response to a surge in demand for Canadian-made products following economic uncertainty and increased attention on tariffs, Well.ca launched a fully integrated, AI-powered shopping experience designed to make discovering and purchasing Canadian brands seamless. By combining curated landing pages, intuitive on-site identifiers, and AI-driven personalization across web, email, organic and paid social media and more, Well.ca transformed a growing cultural movement into a best-in-class e-commerce experience.
Safeguarding Success: Implementing a Comprehensive Physical & Digital Loss Prevention Strategy Across CANNABIS XPRESS Stores
CANNABIS XPRESS
Safeguarding Success: Implementing a Comprehensive Physical & Digital Loss Prevention Strategy Across CANNABIS XPRESS Stores
CANNABIS XPRESS
CANNABIS XPRESS has implemented one of the most advanced and comprehensive loss prevention programs in Canadian retail, integrating physical security, digital safeguards, and artificial intelligence across its 21 stores in Ontario and New Brunswick. Originating in Grand Bay-Westfield, New Brunswick—the province’s first private cannabis store—the program has achieved a flawless record of zero break-ins or robberies and maintains theft rates 90% below national retail benchmarks. Combining 24/7 monitored surveillance, employee training, layered operational controls, and AI-powered transaction analytics, the system proactively detects and prevents loss before it occurs. This innovative approach not only protects people, property, and profits but also sets a new national standard for safe, efficient, and trustworthy cannabis retailing.
Enchanting the Holiday Shopper
Lindt & Sprungli (Canada)
Enchanting the Holiday Shopper
Lindt & Sprungli (Canada)
Lindt’s Enchanting the Holiday Shopper program transforms the in-store experience into a premium Christmas destination, inspiring shoppers through elevated displays, gift solutions, and festive storytelling. By combining high-impact merchandising, strategic placement, and sampling, the program drives discovery, impulse purchases, across key holiday occasions. The result is a seamless, gift-ready experience that delights shoppers and positions Lindt as the ultimate destination for holiday chocolate.
New RW&CO Flagship Store in St-Bruno, Québec
RW&Co.
New RW&CO Flagship Store in St-Bruno, Québec
RW&Co.
Opened in October 2025, RW&CO.’s first-ever flagship store at Primaris’ Promenades St-Bruno marks a key milestone in the brand’s evolution. Designed by Dalziel & Pow, the 7,800-square-foot space brings RW&CO.’s recent rebrand to life through an elevated, customer-centric retail experience. As the brand’s largest store to date, the flagship reflects RW&CO.’s refined positioning as a Canadian fashion authority, blending timeless essentials with occasion-ready fashion.
Mike chez RONA: The Rebirth of an Iconic Brand
RONA
Mike chez RONA: The Rebirth of an Iconic Brand
RONA
In spring 2025, RONA hit a marketing home run in Quebec with its “Mike chez RONA” campaign featuring a fictitious employee named Mike that became an overnight phenomenon in the province. Leveraging nostalgia and entertainment through a parody of the 70’s hit “My Sharona”, the campaign captured the attention of the public and led to an all-out Mikemania. More than a campaign, Mike became a cultural icon, re-establishing RONA as a trusted and locally relevant home improvement partner.
Brewing a Brand Into Space: Inside Tim Hortons First Experiential TimShop Pop-Up
Restaurant Brands International
Brewing a Brand Into Space: Inside Tim Hortons First Experiential TimShop Pop-Up
Restaurant Brands International
The TimShop Pop-Up at Toronto Eaton Centre marked the first physical retail expression of Tim Horton’s merchandise platform, translating the brand’s most recognizable symbols into immersive design. Sculptural elements such as a donut-shaped cash desk, stacked red cup installation, and retro rec-room lounge transformed everyday icons into architectural storytelling. The result was a discovery driven retail environment that allowed Canadians to step inside the Tim Hortons brand for the first time.
Support Local
LCBO
Support Local
LCBO
In 2025, the LCBO launched “Support Local”, a comprehensive campaign to address increasing food insecurity across the province. As a Crown Corporation, LCBO returns an annual dividend to the province to help fund healthcare, education, and infrastructure across Ontario. As part of our commitment to supporting the essential needs of Ontarians, we introduced an in-store fundraising campaign in support of food security programs, sold tote bags with proceeds benefiting local farmers, and offered employees with opportunities to volunteer at food organizations. Through these efforts, we raised $2.6M, helping to deliver 6.3M meals to communities in need across Ontario.
Strengthening Communities Through School Nutrition: The “nourish to flourish” Program
Farm Boy Company Inc.
Strengthening Communities Through School Nutrition: The “nourish to flourish” Program
Farm Boy Company Inc.
Launched province wide in 2024, “nourish to flourish” provides grants for fresh meals; hands on food education; school gardens; farm field trips; and guest speakers—helping students both eat well and understand where food comes from. In its first year, the program funded $55,000 across 30 schools; in its second year, Farm Boy expanded the program to $161,000 in grants for 46 schools, significantly increasing impact and reach. This represents a 193% year-over year increase in total funding, clearly showcasing the need for a program of this kind.
Personalized By Design: Delivering Human-Centred Development at Scale
Longo Brothers Fruit Markets Inc.
Personalized By Design: Delivering Human-Centred Development at Scale
Longo Brothers Fruit Markets Inc.
Rooted in 70 years as a family business, Longo’s invests in leadership development that meets people where they are. In partnership with Growthspace, leaders receive personalized support through coaching, workshops, and collaborative problem‑solving experiences aligned to real moments and challenges. The result is confident leaders, stronger collaboration, and lasting organizational impact.
Fresh Baked Design
Cobs Bread
Fresh Baked Design
Cobs Bread
To amplify the brand’s promise of fresh-baked quality, the design reimagines the traditional bakery layout by opening up the back-of-house to full customer view. By integrating visible prep stations and a transparent bread wall, the design maximizes a small retail footprint to create a high-touch, sensory experience where seeing is believing. The result is an elevated front-of-house flow that seamlessly connects the artistry of the bakers with the community they serve.
Grow With Us
Staples Canada
Grow With Us
Staples Canada
Grow with Us is a national talent development program that opens career pathways for retail associates by turning internal mobility into a real, accessible opportunity. Through practical tools, inspiring career stories, and direct access to hiring leaders, the program makes skills‑based growth visible, achievable, and encouraged across Staples Canada. The result is stronger engagement, increased internal movement, and a more future‑ready workforce built from within.
Destination Sport Store Concept
SportChek
Destination Sport Store Concept
SportChek
The Destination Sport store concept is an elevated, large‑format retail
experience designed to lead with sport, offering a dominant assortment across key performance categories and making it easier for athletes to shop by sport. It brings brands to life through enhanced visual presentation, elevated footwear experience, and sales‑assisted technology, while integrating expanded service offerings such as custom fitting and equipment services. The result is a modern, highly immersive store that positions the brand as a true sport destination—not just a place to buy gear, but a hub that supports customers throughout their athletic journey.
Feast On Love
Pet Valu
Feast On Love
Pet Valu
Feast on Love transformed holiday pet feeding into a shared ritual of love, inviting Devoted Pet Lovers to include pets in the season’s most meaningful moments. Pet Valu inspired pet lovers to elevate holiday feeding rituals with expert guidance, creator storytelling, and a digitally led, social‑first campaign. The result was a warm, culturally resonant idea that connected emotionally while delivering strong commercial impact.
Supply Chain Transformation
Pet Valu
Supply Chain Transformation
Pet Valu
Pet Valu Holdings Ltd. (“Pet Valu”) undertook a major supply chain transformation from 2022 to 2025, investing over $100 million to modernize and consolidate its distribution network across Canada. This initiative aimed to support long-term growth, improve operational efficiency, and advance sustainability and employee experience.
Commited to a Greener Future
Corbeil Appliances
Commited to a Greener Future
Corbeil Appliances
Corbeil Appliances is redefining what environmental leadership looks like in appliance retail through a practical, circular model that combines responsible recovery, refurbishment, refrigerant recycling, lower-carbon logistics, and customer education. Built in collaboration with partners including GoRecycle, GoRéemploi, PureSphera and the Quebec Retail Council, the program reduces waste and greenhouse gas emissions while extending product life. By embedding sustainability across operations and the customer journey, Corbeil is helping set a new standard for responsible retail in Quebec.
Awards of Distinction
Retailer of the Year
Longo's
Retailer of the Year
Alimentation Couche-Tard
Ambassador of the Year
The Jilly Box
Award Winner
Browns Shoes
Retail Education Scholarship Program
Each year, RCC awards scholarships to students interested in a career in retail or who currently work in retail. In 2025, $62,000 in scholarships will be awarded to students working in retail and who are entering or currently enrolled in a retail-related program at a Canadian post-secondary institution.
Awards Gala hosted by Taylor Kaye
Guests will hear from a variety of industry leaders, including the 2026 Award of Distinction winners, Michael Brownstein and Jillian Harris. Guests will also enjoy an exceptional dinner, prepared under the consultation of world-renowned chef Mark McEwan.
Sponsorship Opportunities
Excellence in Retailing Awards showcases outstanding innovation in the retail section, gathering retail decision makers for a night of recognition and celebration.
Demonstrate thought leadership, build your brand and make new connections through various ERA Sponsorship Opportunities. Contact sponsorship at rccsponsorship@retailcouncil.org
Excellence in Retailing Awards Gala
June 2, 2026. Toronto Congress Centre. North Building. 1020 Martin Grove Rd, Etobicoke, ON M9W 1J1.
As The Voice of Retail™ in Canada since 1963, Retail Council of Canada (RCC) represents over 65,000 independent, regional, national mass and specialty retail businesses and online merchants in general merchandise, drug and grocery.
Application Timeline
MARCH 13, 2026
First Submission Deadline
MARCH 27, 2026
Deadline to Upload all Submission Details
APRIL 2026
Judging Period
MAY 2026
Finalists Announced
JUNE 2, 2026
Winners Announced at the 2026 Excellence in Retailing Awards Gala
Why Apply?
- Benchmark your work: Compare your projects against the best in retail, with over 50 submissions each year.
- Celebrate achievements: Showcase successful initiatives across 12 comprehensive retail categories.
- Gain expert recognition: Esteemed retail judges evaluate every submission.
- Highlight your team: Reward your team’s hard work by putting their efforts in the spotlight.
Awards Categories
The Excellence in Retail Awards recognize outstanding achievements in twelve distinct categories.
- NEW: Unified Commerce
- NEW: AI Operations Innovation
- NEW: Consumer AI Experience & Marketing Award
- E-Commerce Award
- Environmental Leadership
- Health, Safety & Wellness
- In-Store Experience & Design
- Philanthropic Leadership
- Pop-Up Experience & Design
- In-Store Merchandising
- Loss Prevention
- Retail Marketing
- Supply Chain Innovation
- Talent Development